BookTube
A Limited- Series.

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Make reading cool for the next generation of readers with a modern-day book club.

Intentional Solution

We teamed up with Boardwalk Pics to produce YouTube Original’s ‘BookTube.’ The digital bookclub is a 17-episode-limited-series in which each episode features a prolific author in conversation with younger readers on timely subjects ranging from identity issues, racism, sexuality, sexual equality, mental health, gender, and the climate. 

Our executive producer, Jenya James Hamidi, oversaw the creative and production of the series including creating and developing a format that would work for a young digitally savvy audience, finding books and serious authors that could draw in a big audience while remaining accessible and topical, finding diverse and inclusive readers, overseeing the creative for each episode, running the edits, managing the production, creating the brand materials, and booking and pre-interviewing all the talent - no one too big you know, just Barack Obama, Malcom Gladwell, Margaret Atwood, Jason Reynolds, Bill and Melinda Gates and more. 

The accessible, intergenerational series was nominated for a Children & Lifestyles Emmy.

And garnered an average of 1 million viewers per episode.